It is rare to have all resources at hand when you are trying to scale new peaks in business success. More often than not, you may find your business to be short-staffed or lacking the talent needed to keep things moving forward. It is here that staff augmentation can help. What is staff augmentation …

Extract, Transform, Load (ETL) tools integrate data from multiple and often disparate applications, such as assimilating data from payroll, purchase and sales applications to a cost accounting system. The best ETL tools make life easy, saving hours of painstaking manual work. Salesforce is a powerful CRM that offers a world…

When Slack was launched, it wanted to serve as a connection between all the tools that people used at a workplace. The idea was to become a hub that prevented work apps from being siloed. Office 365 has always bet strongly on its Teams. Now that Slack has been acquired…

One of the key traits of Microsoft Applications has been consistency. If you are used to Microsoft Word, you will have a fair idea of getting started and working your way around Microsoft Excel, PowerPoint, and the rest of the MS applications. This is good for users and enterprises who…

Unlike your garden variety of content management systems, Sitecore is a digital experience platform with capabilities that extend to a complete suite of marketing solutions. Built on ASP.NET, Sitecore is also an omnichannel marketing platform that uses automation to leverage customer interaction and conversion across different touchpoints in the customer’s…

Why Lead Scoring Important to Businesses? Businesses with efficient marketing funnels zero in on the right customers much faster, thus reducing the Customer Acquisition Costs (CAC). This helps sales teams to use their time more productively by focusing on the most qualified leads. Lead nurturing campaigns powered by a good…

Robotic Process Automation (RPA) is a software program that does repetitive tasks based on rule-based algorithms. RPA can be regarded as a subset of the bigger technology that Artificial intelligence (AI) is. AI is the collective term used for all cognitive computing technologies including RPA, machine learning, deep learning, and…

The pandemic has had a tremendous impact on businesses and has accelerated the digital transformation of businesses that was already underway. One technology, in particular, has been critical in fast-tracking this transformation. AI-powered chatbots. AI-powered chatbots have come a long way from your basic pop-up chat windows. At first, business…

The modern day CMO does not have to worry about securing a billboard spot in the most prominent space. They have far more complex challenges that make marketing nothing less than playing with a live wire! Modern-day marketing has spun far away from traditional marketing that had billboards, print media…